What People think is tough in Cannabis link building:
- Building backlinks on high DR websites.
- Getting mentions from big Canna brands.
- Boosting SEO traffic & rankings overnight.
What are the real hurdles?
- Writing quality guest posts.
- Publishing guest posts that rank. (not just exist)
- Earning links from already ranked content. (not just any site)
- Building tier-2 and tier-3 links to promote the primary backlinks.
- Investing in social signals to drive the authority to your backlinks.
Most Link Building agencies focus on:
❌ Quantity over quality (100s of spammy links).
❌ Chasing Domain Rating (DR) instead of relevance.
❌ Dropping links on random “high-traffic” sites.
What do we do at Outreach Empress for Cannabis brands?
✅ Deep keyword research to figure out content opportunities.
✅ Guest posts crafted to rank AND drive traffic (not just sit there).
✅ Strategic Tier 2/3 links to boost the power of your core backlinks.
✅ Content designed to pull organic traffic to your website, not theirs.
✅ Building a strong links network to extract the most out of your links.
Next time, before you invest in cannabis backlinks, ask 👇
- Will these guest posts send me traffic?
- Are my primary links backed by a supportive link ecosystem?
The cannabis niche is highly competitive. Big players dominate because they’ve been investing in content & links for so long.
To compete and outrank them, you don't need just:
❌ Quality Content
❌ High DR backlinks
You need:
✅ A solid strategy that will help you to get the most out of your content and backlinks.
Looking to build Cannabis backlinks that work for you—not against you? Let's connect now and have a chat :)
P.S.: Let me know what you think in the comments below 👇👇
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