My house help hasn’t been around for sometime now, and I thought to give ourselves a break.
We ordered from both Bistro and Zepto Cafe at the same time to see how the experience unfolds.
Both of them arrived in pretty much the same time
But, the experience was kind of different.
1. Packaging
Bistro looks premium - inside and outside.
Zepto Cafe while had good purple packaging inside - the outside kind of looks like yet another logistics delivery.
2. Design
Bistro has cute samosas printed on the parcel.
But, why are they…..black?
May be a cost saving printing job but to me Zomato either does it heart fully or none it all.
Zepto Cafe is silent here - may be add some design that sparks hunger?
3. Positioning
This was stark for me.
Bistro plays safe by saying delicious food in minutes.
Zepto Cafe claims the food is
fast (yes)
flavourful (umm, okay)
fresh (sorry, not buying it!)
The ‘fresh’ felt like Real Juice saying the juice is for real.
4. Name
Bistro - T as in tomato or T as in Tamannah Bhatia?
But, fair. Zomato has always confused us there.
Zepto Cafe sounds more familiar, simpler and cooler.
Two brands.
Same category.
Same delivery time.
But, totally different stories to tell.
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