Big thanks to Mark Williams-Cook for sharing my Consensus Checker GPT here and on-stage at Brighton SEO!

Not only did Mark discover the notion of a Consensus Score in his Google endpoint discovery, even Google has talked about it:

From The Keyword, August 11, 2022:

"By using our latest AI model, Multitask Unified Model (MUM), our systems can now understand the notion of consensus, which is when multiple high-quality sources on the web all agree on the same fact. Our systems can check snippet callouts (the word or words called out above the featured snippet in a larger font) against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing. We've found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts."

🔗 to my note, the bot, and the article in the comments!


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