For quick commerce players, their carry bags = product packaging.
The way these players designed their carry bags holds useful learnings for vegan brands too.
For simplicity, I have broken down packaging design into its key components and rated each of the 3 brands on these parameters.
Here we go:
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๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐
Is the positioning distinct and is it brought alive in the packaging design?
- Blinkit: 9/10
- Swiggy and Big Basket: 5/10
- Flipkart: 9/10
๐๐ข๐ฌ๐ฎ๐๐ฅ ๐๐๐ฌ๐ข๐ ๐ง:
All 3 brands use 2-color illustrations and doodles to weave a narrative.
- Swiggy: 6/10
- Big Basket: 6/10
- Blinkit: 10/10
๐๐จ๐ฌ๐ญ ๐๐๐๐๐๐ญ๐ข๐ฏ๐๐ง๐๐ฌ๐ฌ:
Blinkit won hands down.
- Blinkit: 11/10
- Swiggy: 6/10
- Big Basket: 5/10
๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐ญ๐จ๐ฉ ๐จ๐ ๐ฆ๐ข๐ง๐:
Top of mind recall is critical for a sector like quick commerce because people use it for last minute needs only.
- Blinkit: 11/10
- Swiggy and Big Basket: 3/10
๐๐ฏ๐๐ซ๐๐ฅ๐ฅ ๐ฐ๐ข๐ง๐ง๐๐ซ?
Blinkit won this round of packaging design hands down!
๐ฟ You may read the detailed analysis and reason behind these scores here https://lnkd.in/dBAFJavP
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How would you rate these brands on the above parameters?
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