Between Swiggy Instamart, Blinkit and bigbasket.com, whose packaging design wins?


For quick commerce players, their carry bags = product packaging.

The way these players designed their carry bags holds useful learnings for vegan brands too.

For simplicity, I have broken down packaging design into its key components and rated each of the 3 brands on these parameters.


Here we go:

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๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ 

Is the positioning distinct and is it brought alive in the packaging design?

- Blinkit: 9/10
- Swiggy and Big Basket: 5/10
- Flipkart: 9/10


๐•๐ข๐ฌ๐ฎ๐š๐ฅ ๐๐ž๐ฌ๐ข๐ ๐ง:

All 3 brands use 2-color illustrations and doodles to weave a narrative.

- Swiggy: 6/10
- Big Basket: 6/10
- Blinkit: 10/10

๐‚๐จ๐ฌ๐ญ ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐ง๐ž๐ฌ๐ฌ:

Blinkit won hands down.

- Blinkit: 11/10
- Swiggy: 6/10
- Big Basket: 5/10

๐‚๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐ญ๐จ๐ฉ ๐จ๐Ÿ ๐ฆ๐ข๐ง๐:

Top of mind recall is critical for a sector like quick commerce because people use it for last minute needs only.

- Blinkit: 11/10
- Swiggy and Big Basket: 3/10

๐Ž๐ฏ๐ž๐ซ๐š๐ฅ๐ฅ ๐ฐ๐ข๐ง๐ง๐ž๐ซ?

Blinkit won this round of packaging design hands down!

๐ŸŒฟ You may read the detailed analysis and reason behind these scores here https://lnkd.in/dBAFJavP


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How would you rate these brands on the above parameters?


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