Bengaluru-based augmented reality (AR)-driven toys and games startup PlayShifu’s revenue crossed the INR 100 Cr mark in FY25, its cofounder Dinesh Advani told Inc42.

Bengaluru-based augmented reality (AR)-driven toys and games startup PlayShifu’s revenue crossed the INR 100 Cr mark in FY25, its cofounder Dinesh Advani told Inc42.

As per its unaudited numbers, the startup posted an operating revenue of INR 110 Cr in FY25. This would be an increase of 27.3% from INR 86.4 Cr in FY24. The startup’s gross revenue for FY25 stood at INR 176 Cr, up 25.7% from INR 140 Cr in the previous fiscal year.

Advani said that PlayShifu managed to reduce its EBITDA loss by 50% to INR 6 Cr during the year under review from INR 12 Cr in FY24. Its net loss however, declined 42% to INR 12 Cr in FY25 from INR 20.7 Cr previously.

Founded in 2016 by Dinesh Advani and Vivek Goyal, PlayShifu is an educational tech toy startup that creates interactive STEAM (science, technology, engineering, arts, and maths) learning experiences for kids in the 4-11 age group.

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