So trust me when I say we know a thing or two about content marketing tools that move the needle.
You can’t go wrong with any of the recommendations here:
1. Semrush: A must-have tool for keyword research, competitor analysis, and content strategy.
2. AI Apps from the Semrush App Center: Tools that boost content production, including writing, video, and SEO.
3. QuestionDB: Generates blog ideas by pulling real questions people ask online.
4. BuzzSumo: A pro toolkit for deep topic research and brand monitoring.
5. Mixkit: Free HD stock videos to level up your multimedia content.
6. TopicRanker: Finds easy-to-rank keywords for quick SEO wins.
7. SquidVision: Heatmaps that tie content performance directly to revenue.
8. CoSchedule’s Headline Analyzer: Helps improve headlines for stronger engagement.
9. SimilarWeb: Offers insights into competitor traffic and keywords.
10. ShareThis: Sleek social sharing buttons to boost content visibility.
11. Buffer: Schedules social posts and tracks engagement.
12. Canva: An easy tool for creating and customizing visuals.
13. Content Idea Generator: Quickly creates blog post titles and ideas.
14. Followerwonk: Finds influential Twitter users in your niche.
15. Aweber: Simple and reliable email marketing platform.
16. Hemingway Editor: Analyzes your writing for clarity and readability.
17. Alltop: Aggregates top headlines from popular blogs in various niches.
18. SocialBlade: Tracks competitor growth on YouTube and other social platforms.
19. Clearscope: Modern SEO grader that suggests keywords to improve content.
20. Airstory: Helps cite sources and insert research into your writing.
21. Wordable: Publishes Google Docs directly to WordPress.
22. Exploding Topics: Finds trending topics that haven’t been overdone.
23. TubeBuddy: Optimizes your YouTube videos for better performance.
24. HotJar: Visualizes how users interact with your website content.
25. Loomly: A simple editorial calendar focused on social media posts.
26. Frame. io: Streamlines video collaboration with easy feedback tools.
27. Kraken: Compresses images to speed up your website.
28. Google Analytics: Tracks and analyzes your content marketing campaigns.
These tools cover the full spectrum of content marketing needs — from keyword research and SEO, to design, analytics, and heatmap tracking tools.
What’s common about all the tools on this list is that they can help you get a lot more mileage from your content marketing program.
If there's any mentioned here that isn't in your toolkit, check them out!
What's your favorite content marketing tool?
This post was originally shared by Leigh McKenzie on Linkedin.