“As a woman working in tech, this feels weird to say, but Brendan... you need to smile more.” - Ashley

Oh no. She was right - I’d spent thousands of dollars making videos where you couldn't find me in a single frame of them.

Sick animations.

Great lighting.

Zero me.

When I left the recording to myself, I couldn’t produce anything that didn’t look like a hostage tape.

So this time I hired a human instead of trying to out-produce myself into looking like an expert.

Rayna van Beuzekom built me an explainer video for Growth Sprints.

4 weeks, start to finish. 
Filmed remotely from my house.
Not one second of it felt like corporate theater or checkbox marketing.

The video walks through Content IP + 3 loops I build for every client:

1. Discovery
2. Virality
3. Relationship

and Rayna's the reason it sounds like me explaining it at a bar, not a SaaS demo voiceover reading off a teleprompter.

Creatives are going to keep beating AI slop.

This is one more receipt.

⚡️

PS - if you've been waiting on video because you don't want to sound like everyone else's AI avatar, go talk to Rayna.… more