People early in their marketing career get super excited about new shiny tools, design trends, and cool stuff.
I have gone through the same experience and mistakes:
✦ Worrying about LinkedIn post scheduling instead of what to post
✦ Email automation instead of providing value to the subscribers
✦ AI-assisted tools over improving your writing skills
✦ Starting with ABM tools rather than the ABM strategy
✦ SEO tools over understanding search intent
No doubt, the tools have their place in the marketing.
But they should not come before Strategy and Fundamental Concepts.
Tools are just tools, silver bullets don't exist.
Image Credit: Pejman Milani. His ability to deconstruct a concept into a simple image is exceptional!!
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