Many people think that LinkedIn ads are expensive, and it's a premium platform.
I have been trying a variety of things in a wide range of markets with LinkedIn Ads. Below are the things I found LinkedIn ads are very good at:
Key Strengths:
If you want to reach decision makers like CEOs, founders, MDs, and mostly owners of companies, then LinkedIn ads are gangbusters at finding them. These people are not tire-kickers like you get on Facebook—they are serious prospects.
B2C audiences, like IT professionals, are very moody on LinkedIn. They have the money, but they get lazy about showing up and making decisions.
CPL varies across different ad formats like images, videos, messages, conversations, and funnels too. In some markets you will see that images perform better than messages, and in some markets, messages get solid leads.
Conclusion: B2B is solid on LinkedIn. B2C also works if your sales process is dialed in. To lower costs, work on different ad formats and audiences.
That's all
LinkedInads
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