That’s why most never drive a single sale.
But the top 1% follow a completely different playbook:
- They lead with story, not product.
- They understand the emotional reasons people buy.
- They don’t expect the first video to hit. They post 10+ to find the winners.
- They treat content like a funnel: story → product → CTA.
- They stack social proof with repeat posts and consistent messaging.
- They’re not chasing one-off commissions. They’re building brand equity.
The gap between creating content and driving sales is massive.
Are you picking creators who can actually close it?
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