Here’s what not to do:
1. Stop writing messaging for me, you’re bad at it, and you don’t even know it. You can’t write your way out of a targeting problem.
2. Stop creating crazy UIs that impose a workflow on me. Clay and n8n solved the interface, just copy that. It’s a spreadsheet I can chat with an MCP server against:
3. Don’t make me use the product, build an MCP server.
4. I don’t care about person level enrichment, at all. Emails. Phones. Person linkedin url, all useless to me.
5. I don’t care that your AI agent can search the web, sure, have that, but it’s table stakes now.
Here’s what to do (no one does this today)
1. Create an AI Agent that can take any structured data on the web (think directories), build a scraper for it, normalize the data, and post it to a supabase database.
2. Build an MCP server that can create, edit, and audit workflows on my command.
3. Let me pass entire databases worth of content into a context window (chained Gemini prompts).
The goal is to make it such that I can:
1. Build 1 databases per hour from anywhere on the web.
2. Blend multiple databases.
3. Normalize and connect them by domain or like mapID for local services businesses.
4. Dance with the data at low scales (50 rows at a time).
5. Push data to Clay and out of Clay
Think about “GTM alpha” as Clay says, but not in their way, your goal is to enable me to build at 100x speed… and your UX is the slow part. All UX is a drag on this.
Clay is sleeping on this right now, because they have to cater to large enterprises that are so far in the past… so they aren’t focused on innovating for hackers like me anymore… which is fine, there’s no money today from folks like me… but I exist in the future…
Their revenue glut is your opportunity… you have a small window to leapfrog them if you can act. But, they aren’t a team to be underestimated, and it’s possible they fix this.
Clay is the system of action, but NOT the system of INFORMATION. It’s not designed that way today, that is your opportunity.
If you know how to take it.
I’m not optimistic, but love being proven wrong.
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