In case you missed it, the TGS Community had the privilege to welcome Anthony and his brilliant presentation on "positioning and messaging that moves the needle" where we went into the nitty-gritty of what makes positioning a true money-making machine!
My biggest take?
Rather than creating creative briefs, you're much better off placing your new positioning directly on the homepage to test the market's response rapidly.
This completely flips the traditional approach on its head, making the results speak for themselves.
Unfortunately, I can't disclose more - the recording is available inside the TGS Community.
Hope you're ready for the next one with David Arnoux 👀
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