Referral traffic from ChatGPT is growing (thanks to clickable links) and that trend is only going to continue. Naturally, interest in Answer Engine Optimization is increasing too.
If SEO helps you rank on Google, AEO helps you surface in AI answers from tools like ChatGPT or Perplexity.
Same goal: make sure your content gets found — but the mechanics are evolving.
A number of companies are now building AEO tools to help you optimize for AI-driven search and answers.
If you’re trying to figure out where to start and which tools are worth it, here are top two takeaways from Ethan Smith excellent article on the subject:
✅ What matters most?
The main useful feature shared among all tools is AI tracking. While many companies are trying to build optimization tools, brand analysis, and measuring citations, they haven’t really figured them out yet.
💡 Practical tip:
Focus on AI tracking first.
Use the simplest, least expensive tool that gets the job done. Upgrade only when you outgrow it.
Link to article: https://lnkd.in/dnQBrycD
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