Here are 6 methods we’re using to dominate search across AI platforms in 2025:
1. Entity optimization
ChatGPT, Gemini, and other LLMs don’t just scan for keywords.
They look for entities: businesses, people, and products they can recognize and trust.
Want your brand to show up more in AI answers?
Make it easy for AI to verify who you are:
- Claim Google Business Profile, Bing Places, Apple Maps listings
- Get listed on Yellow Pages, BBB, and industry directories
- Add organization schema to your website with detailed business info
- Syndicate content across Medium, LinkedIn, Reddit (AI crawls these heavily)
- Secure mentions in "Best of" listicles that AI systems cite
2. AI-friendly writing
Content tactics that make Google and other AI platforms want to cite you:
- Write for conversational queries ("What's the best way to..." vs "best way")
- Use clear H1, H2, H3 headings as content signposts
- Add TL;DR summaries at the top of articles
- Answer "People Also Ask" questions within your content
- Keep explanations direct, concise and NLP-friendly.
3. Brand searches
Google tracks how many people search for your company name.
More brand searches = higher trust = increased chance of getting cited in AI Overviews and Gemini.
Quick ways to spike brand searches:
- Post job listings (applicants always Google companies)
- Get mentioned in "Best of" roundups
- Run cheap engagement ads in your target country
- Create YouTube content (builds brand awareness faster than anything)
4. Traditional SEO signals
Backlinks, reviews, and E-E-A-T aren’t dead. They influence how AI models pick and cite content.
Want a stronger AI foundation?
- Build high-quality backlinks from relevant domains
- Collect Google Reviews and showcase social proof
- Display industry certifications and awards prominently
- Maintain accurate, up-to-date business information across platforms
5. Video content
Google's AI Overviews and Perplexity are increasingly citing YouTube videos, especially for tutorials, product demos and product comparison queries.
There is also less competition since most creators focus only on text content.
- Embed videos in blog posts (longer dwell time = higher organic rankings too)
- Upload them on YouTube for more AI visibility
- Structure videos with clear timestamps and descriptions (AI systems parse these for context)
6. Technical foundation
Before chasing advanced tactics, nail the boring stuff first:
- SSL certificate installed
- Mobile-friendly design
- Clear navigation structure
- No broken links or 404 errors
- Proper ‘About Us’ and contact pages
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