You can track visitors from AI tools inside GA4 if you know where to look.
He built a Looker Studio report that makes it easy to see:
- How much traffic comes from LLMs
- Which tools (like ChatGPT or Gemini) are referring users
- Week-over-week growth
Want the template?
1. Follow me and Adriaan Dekker
2. Comment "LLM" and I’ll share the link.
This dashboard shows you exactly how much of that traffic you're already getting.
Feel free to tag a colleague in SEO, PPC, or content who should be tracking this too.
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