(Adapt or watch your competition steal your customers)
Here's 8 key differences you need to know ↴
1/ Purpose
↳ Old: "make it look pretty."
↳ New: "make it perform first, look good second."
2/ Process
↳ Old: Brainstorm. Guess. Launch. Hope.
↳ New: Use data to find proven hooks, then iterate fast.
3/ Volume
Old: One video. One headline. One shot.
↳ New: Multiple angles, hooks, visuals, formats.
Test > Learn > Scale.
4/ Messaging
↳ Old: More words = more convincing.
↳ New: Fewer words, sharper emotions, faster impact.
5/ Targeting
↳ Old: Treat creative and targeting as separate.
↳ New: Creative IS targeting.
Right message → Right person → Right time.
6/ Decision-Making
↳ Old: "Trust me, this feels good."
↳ New: "Trust the data. But make sure it still feels human."
7/ Lifecycle
↳ Old: Launch once and forget.
↳ New: Creative is a living system.
Test weekly, refresh often, win continuously.
8/ Differentiation
↳ Old: Use stock templates. Look like everyone else.
↳ New: Use distinctive hooks. Build brand memory.
Your audience doesn't care about:
Cannes Lions
Design awards
Creative 'rules'
Creativity without performance is EXPENSIVE...
Right !? Which of these shifts are you finding hardest right now?
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