This ad for Papaya titled ‘Swing’ reminds us that the power of play isn’t just for kids.
In this gripping visual metaphor, two men challenge each other to swing off a crane, 165 feet above the streets of New York. No CGI, no tricks, yes, captured fully in-camera by the stunt team behind Dune and Mission Impossible.
The campaign swings big quite literally… To tell us one simple thing that play doesn’t stop when we grow up.
And with that, this ad makes Papaya’s debut film, inspiring adults to rediscover the nostalgic joy of play.
Country: UK
Year: 2024
Brand: PAPAYA
Agency: You're the Goods
Production Company: MJZ London
Producer: Tim Wild
Director: Nicolai Fuglsig
Cinematographer: Roman Vasyanov
Post-Production Creative Director: Bill McNamara
Post-Production Producer: David Keegan
Editor: fabrizio rossetti
Editor Producer: You're the Goods & MJZ
Sound Studio: 750mph
Sound Studio Producers: Olivia Ray & Aisah Amodu
Sound Design: Sam Ashwell & Jake Ashwell
Sound Engineer: Sam Ashwell
Music Supervision: John Connon at Mr Pape
Music Artist and Track Name: James Blake ‘The First Time Ever I Saw Your Face’
Post-Production: Nineteen Twenty
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