A friend forwarded me a thread from a Slack group full of growth marketers. Someone had asked a simple question:
“𝗔𝗻𝘆𝗼𝗻𝗲 𝗵𝗮𝗱 𝗹𝘂𝗰𝗸 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗖𝗥𝗢 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀?”
Another marketer dropped a link to fibr.ai (❤️). Said something thoughtful about removing the human bottlenecks in experimentation and letting AI test, learn, and optimize in the background.
𝗔𝗻𝗱 𝘁𝗵𝗲𝗻... 𝗮𝗻 𝗮𝗴𝗲𝗻𝗰 𝘆 𝗽𝗲𝗿𝘀𝗼𝗻 𝗷𝘂𝗺𝗽𝗲𝗱 𝗶𝗻.
𝘕𝘰 𝘥𝘪𝘴𝘤𝘭𝘰𝘴𝘶𝘳𝘦𝘴. 𝘕𝘰 𝘩𝘰𝘯𝘦𝘴𝘵 𝘤𝘳𝘪𝘵𝘪𝘲𝘶𝘦. 𝘑𝘶𝘴𝘵 𝘢 𝘭𝘰𝘶𝘥 𝘵𝘢𝘬𝘦𝘥𝘰𝘸𝘯.
Said we were “red flags,” mocked our messaging, and claimed it was all buzzwords - with "Zero" substance. Didn't mention he runs a traditional CRO agency --> the kind that charges $6K/month for 1 or 2 experiments. The kind we’re replacing.
Honestly, I had a mix of emotions.
First — frustration. We’ve put real work into building something new, something better. We do know AI has some limitation but an utright rejection, was too much.
But then — a smile.
Because when agencies start reacting like this, it means we’re hitting a nerve.
👉 The reality?
Traditional CRO is expensive, slow, and overly dependent on specialists, analysts, and design teams. Most marketers run 2–3 experiments a quarter because of bandwidth.
With Fibr AI, our customers are running 100x more experiments at 10x the speed — at a fraction of the cost.
And the results speak louder than Slack comments:
𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝘂𝗽𝗹𝗶𝗳𝘁𝘀 𝗼𝗳 𝟯𝟬–𝟱𝟬%. 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂 𝗮𝗹𝗹𝘆 𝗿𝘂𝗻, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝗶𝘁 𝗶𝗻 𝗱𝗲𝗰𝗸𝘀.
So if a few agency folks feel threatened enough to throw shade in group chats, we’ll take it as a sign.
We're not just building a better CRO tool -->
we're replacing the outdated CRO model altogether.
As Bezos said:
"𝘐𝘧 𝘺𝘰𝘶 𝘥𝘰𝘶𝘣𝘭𝘦 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵𝘴 𝘺𝘰𝘶 𝘥𝘰 𝘱𝘦𝘳 𝘺𝘦𝘢𝘳, 𝘺𝘰𝘶'𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘥𝘰𝘶𝘣𝘭𝘦 𝘺𝘰𝘶𝘳 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘷𝘦𝘯𝘦𝘴𝘴."
Let’s double it. Then double it again.
Curious what AI-CRO could unlock for your team? Happy to show you.
Let’s talk.
This post was originally shared by on Linkedin.