A full stack marketer typically has expertise in areas such as:
1. Content Marketing: Creating and distributing valuable content to attract and engage an audience.
2. SEO (Search Engine Optimization): Improving website visibility and ranking on search engines.
3. SEM (Search Engine Marketing): Using paid advertising on search engines to drive traffic.
4. Social Media Marketing: Promoting content and engaging with audiences on social media platforms.
5. Email Marketing: Building and nurturing email lists to drive conversions.
6. Analytics and Data: Measuring and analyzing marketing performance to make data-driven decisions.
7. PPC (Pay-Per-Click) Advertising: Managing online ad campaigns on platforms like Google Ads and social media.
8. Content Creation: Writing, graphic design, video production, etc.
9. Web Development Basics: Understanding of HTML, CSS, and possibly JavaScript to manage or make minor changes to websites.
10. Marketing Automation: Using tools to automate repetitive marketing tasks.
11. Conversion Rate Optimization (CRO): Improving the effectiveness of a website or landing page to increase the percentage of visitors who convert into customers.
Full stack marketers are valuable because they can handle a wide variety of tasks and understand how different marketing channels work together to create a cohesive strategy. This makes them particularly useful in small to medium-sized businesses or startups where resources may be limited. Semrush
This post was originally shared by Jay Patel on Linkedin.