Indira IVF was all set for a massive IPO. But SEBI stepped in and shut it down because just before the IPO, a movie—Tumko Meri Kasam—based on their founder’s life was released.
SEBI saw this as a potential marketing ploy to influence investors.
Their concern was that the movie could act as an indirect promotional tool, shaping public sentiment in favor of the company before the stock hit the market.
In the past, SEBI has acted against misleading ads, aggressive stock promotions, and even IPO-bound companies using media narratives to drive hype.
And this time, they flagged Indira IVF’s suspiciously timed movie as a possible way to sway investor sentiment—leading to the IPO’s cancellation.
The company was counting on this IPO, especially with profits already falling from ₹266 Cr (FY23) to ₹183 Cr (FY24)
So was this their big comeback strategy? Now, with SEBI’s intervention, those plans are in limbo.
In an era where perception drives valuation, businesses need to rethink how they communicate their stories because in finance, timing isn’t just everything, it’s the difference between success and shutdown.
Indira IVF wanted a blockbuster IPO. Instead, they got a box-office disaster.
ipo branding business risk finance
This post was originally shared by on Linkedin.