I never revealed this before.
I already had an audience on X and LI, but I wanted social to be a real marketing channel for GrowthAssistant
So I created a playbook:
• Turn my marketing experience into content that helps marketers
• Look through comments & followers for my ICP (marketing leaders, CEOs, etc)
• DM only my ICP to see if they need global talent
This brings in $5M/year, but I only spend 1 hour a week on social.
How?
I use AI & SOPs to delegate the whole process to overseas Growth Assistants.
I made a guide so my portfolio companies could copy this process.
Comment “GrowthAssistant” to get the guide in your DMs.
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