A $1 billion Indian AI startup got only 23 downloads in 2 days.

That's not a typo.

Sarvam AI launched their flagship model supporting 10 Indian languages.

And no one cared to download and check it out. 🥲

But the real story isn't about downloads.

It's about building solutions without understanding the problem.

Here's why most Indian AI startups are failing:

1. We don't know WHO we're building for:

Are we building for:

• The IT professionals in Bangalore?
• The farmer in Bihar?
• The shopkeeper in Chennai?

Each needs completely different AI.

2. We don't know WHAT problem we're solving.

We say "AI for Indian languages" but:

• Is it translation? (Google does it better)
• Is it content creation? (We don't need it)
• Is it customer support? (Where's the integration?)

3. We chase technology, not solutions.

We built a 24B parameter model, based on Mistral.

That's cool to put in a news-story.

But we've no idea what does it actually solve.

--

If we want to win, we need an edge OpenAI or Google can't copy:

✅ Deep understanding of tier-2/3 India problems
✅ Models that work on basic infrastructure
✅ Solutions for the 90% who don't speak English

The next Indian AI unicorn won't come from cloning an open-source model and making it 5-10% better.

It'll come from solving one unsexy problem incredibly well.


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