This says two things:
1. The sheer amount of competition you need to deal with to be in the other 3.45%.
2. How many work hours are wasted for nothing.
Yes-yes... I know what you're going to say:
"- But Tim, not every page is supposed to get traffic from Google!"
Well... Yes... But...
Google & Bing account for 70.62% of all referral traffic in the internet; with almost 4% referred by the likes of Yahoo & DDG (according to a recent research by Rand Fishkin).
So if it isn't search, then what? 🤷♂️
Social platforms like this one don't like to send clicks elsewhere. You'll have much more success posting your content natively.
You might also argue that users can also navigate within your website to discover those "non-search" pages. Well, let's be real, your typical user session isn't really that long.
So where am I going with all this?
A simple takeaway, actually:
Don't just "create content."
Have an airtight plan of how your content is going to be discovered by people who you're creating it for.
This post was originally shared by Tim Soulo on Linkedin.