I know because I've written for 50+ different founders.
And when they first come to me, they all make the same mistake:
They sound exactly like their marketing intern.
- Thrilled to announce our Series A!
- Had a great meeting with potential partners today.
- We're hiring! Check out our careers page.
Boring. Safe. Forgettable.
Look, I get it.
You're busy building a company.
Writing LinkedIn posts feels like homework.
So you default to corporate speak. Play it safe.
But here's what you're missing:
- Your intern can share job openings.
- Your intern can post company updates.
What they can't do?
Share the story of how you almost lost that Series A deal because you told the lead investor they were wrong.
Or how you convinced your first engineer to leave Google by drawing your vision on a napkin at 2 AM.
Or why you fired your biggest client last month.
That's founder content. That's what builds trust.
That's what converts followers into customers.
I've tested this with every single founder I work with.
When they switch from corporate updates to real stories?
DMs triple. Meetings book themselves. Investors reach out first.
Your audience doesn't want another company update.
They want to hear from YOU.
The human who's building something from nothing.
Be that founder. Not another faceless brand.
P.S. - I help founders transform their LinkedIn from corporate bulletin boards to revenue generators. In 90 days, my clients go from "no one engages with my posts" to "I can't keep up with the inbound leads.
If you're tired of posting like an intern,
DM me "FOUNDER" and let's fix your LinkedIn voice.
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