They said SEO is dead.
They said it in 2015.
Then again in 2018.
And they’re still saying it in 2025.
But here I am — 8 years later — watching SEO become smarter, sharper, and more human.
Old SEO 👇
- Spammy backlinks
- Keyword stuffing
- AI-generated junk
- Thin content
- Poor UX
- Gaming algorithms
2025 SEO 👇
- Content that answers
- AI for optimization, not automation
- UX as a ranking factor
- Search intent > search volume
- Real backlinks from real relevance
- E-E-A-T as the new SEO compass
- Fast, mobile-first, user-loved websites
I’ve spent the last decade in the SEO trenches:
- Survived every algorithm update
- Scaled sites from 0 to millions in traffic
- Used AI the right way 🤔 not to replace writers, but to empower them
- Helped SaaS & eCom brands dominate search with intent-led, trust-driven content
My playbook for AI + SEO in 2025:
1. Use GenAI for briefs, outlines, and research
2. Human-first editing, formatting, and storytelling
3. Real-time search trend analysis
4. Build topical authority, not just pages
5. Every word, every link, must serve the user
Great SEO today is not about hacks.
It’s about helping, refining, and evolving.
That’s why I believe the best SEOs in 2025 are part strategist, part technologist, and part human behavior nerd.
So the next time someone says “SEO is dead”...
Tell them:
It’s just getting smarter — and more honest.
Agree?
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