(that grabs attention instantly):
1. Define your target audience
Before you create anything, ask yourself:
Does my audience even like infographics?
And even if answer is āyesā:
ā³Understand who you're designing for
ā³ Tailor the visuals
ā³ Adjust the depth of content
2. Set a clear goal
Define the purpose of your design:
ā³ Brand awareness?
ā³ Lead generation?
ā³ SEO?
A clear goal will clarify the content and simplify the design process.
3. Choose an untapped topic
Donāt just recycle common ideas. Instead:
ā³ Find gaps in existing infographics
ā³ Tackle unanswered questions
ā³ Explain complex topics
4. Create a content calendar
Like other content formats, align your infographics with key themes or campaigns.
Remember, good infographics are highly shareable.
They should serve as an awareness-generating tool.
5. Simplify your content
Infographics aren't for rambling. Keep it concise.
If the topic is vast, break it into smaller, focused infographics.
6. Design for ease of reading
Keep sections short and impactful to enhance visual flow.
Use:
ā³ A logical layout
ā³ Readable fonts
ā³ Your brand colors
7. Optimize for SEO
Image SEO can be a solid source of extra website traffic.
To optimize your infographic for SEO:
ā³ Add alt text
ā³ Write a 500-word blurb to complement your infographic
Bonus Tip: Promote it across channels. Share on social media, embed in blogs, and even include in newsletters.
PS. Which of these steps do you find most challenging? Letās discuss in the comments!
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This post was originally shared by Vanhishikha Bhargava on Linkedin.