📝 Meta may now suggest primary text variations generated by AI that are optimized for performance on different ad placements. At the ad level, you may now see suggested/optimized text for both the Instagram Feed and Facebook Feed.
💬 You can now enable the 'Chat with leads from instant form' feature when you create a lead ad with Instant Form in Meta Ads Manager. After a lead submits your form and agrees to receive messages from your business, a chat will start in Messenger that also includes your lead's contact information.
🤝 Meta added a new Advantage+ creative enhancement called 'Dynamic partnership ads'. When you enable this option, Meta may include active, top-performing partnership ads from your other campaigns in a collection with items from your catalog.
📊 When you have connected Google Analytics in Meta Events Manager, you may now monitor the 'Connection Quality' in Events Manager. If the connection quality indicator is showing 'low', you can hover for more details. To check the connection quality, navigate to Events Manager, click 'Partner Integrations' and click 'Google Analytics'.
🔦 'Brand highlights' info labels allow you to show a number range of interactions (ad views, website visits, recent purchases) from your website on your Facebook and Instagram ad.
MetaAds updates spotted by Bram Van der Hallen 💙 Follow for more Meta Ads content.
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