Jan
-Completed internal operations setup (Project Purple).
- Hired key team members globally, outside India.
- Launched "Coach by TripleDart" with the first ep ft HubSpot's Head of SEO/Content.
Feb
- Started a content community with over 300 writers in the first month.
- Launched "Creative as a Service" and signed two clients in the first month.
- Published five case studies and collected eight testimonials.
Mar
- Sponsored two major SaaS events in India.
- Angel-invested in two SaaS companies.
- Achieved our highest quarterly revenue in new bookings.
Apr
- Hosted our first founders-only event with SaaSopen, attended by 300+ founders.
- Promoted several team members internally.
- Attended SaaSiest in Sweden.
May
- Moved to a larger office in Indira Nagar, Bangalore.
- Expanded international hiring.
- Held our half-yearly internal awards.
- Partnered with LinkedIn as their go-to B2B agency in APAC.
June
- Established our US entity
- Conducted half-yearly client surveys.
- SaaSBoomi badminton tournament (reached the semi-finals).
- Launched an internal bulletin for content, pm, and creatives.
July
- Improved employee benefits to be more inclusive.
- Spent a month in Singapore meeting global agency leaders
- Spoke at the Google Tech Symposium.
- Took the team on a one-day trek.
- Released our flagship Benchmark Report and secured over 10k downloads.
Aug
- Built a detailed internal hiring and training system.
- Achieved the highest revenue month of the year.
- Organized a one-day offsite.
- Spoke at SaaSInsider's SaaScon and at the Indian School of Business.
September
- Reached 10k LinkedIn followers
- Traveled to the US.
- Spoke at SaaSopen New York.
- Attended SaaSboomi Caravan and SaaStr
- Finalist Google Excellence awards 3 categories
October
- Went on the second team trek of the year.
- Strengthened our SEO/Content team.
- Attended the Ahrefs Evolve event in Singapore.
- Closed two IPOs and secured our largest deals of the year.
November
- Organized an offsite trip with entire team to the Andaman Islands.
- Hired key roles in HR, ABM, Copywriting, and more.
- Made another angel investment in a SaaS company.
- Sent Diwali/New Year gifts to the entire team.
- Adopted "Service as a Software" practices.
December
- Held a leadership offsite for annual planning.
- Hired three senior leaders with 12+ years of experience.
- Expanded our Design and Motion Graphics teams.
- Built the HR and Operations calendar for 2025.
- Took time to relax & recharge.
Top Highlights of the Year (Jan-Dec)
- Produced 3,500+ content pieces for 100+ SEO clients.
- Managed $100+ million in ad spend.
- Delivered 1,600+ creatives & 200+ landing Pages.
- Doubled revenue & customer growth compared to 2023.
- Improved NRR from 91% to 94%.
Lots more to come in the next 6 months.
On that note, wishing everyone a Happy new year 2025 in advance 🎄
yearinrewind newyear2025
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