2023: Grew Apple India from <1% to 12% market share
2025: Chasing a new dream
From dreaming of NBA championships to building some of the world's most loved brands — my career didn’t follow a script. It followed stories.
I stepped into marketing through on-ground research at L'Oréal and Vodafone. From a sales exec in rural Rajasthan to leading national brand campaigns, I learnt to marry scale with sharp consumer insight.
I then had the opportunity to work on iconic problem statements — launching the first Big Billion Days at Flipkart, doing everything from BD to finance to events (everything except what my title said!), and leading global product marketing for Amazon Advertising, which gave me a truly international lens.
Apple, on the other hand, was a masterclass in brand building. When I joined, we had less than 1% market share in India, facing giants like Xiaomi, Vivo, and Samsung. We turned it around — by telling powerful stories.
Today at Allen, I'm channeling all of these experiences to reshape what legacy education can look like in a digital-first world.
Across 20 years, one thing has stayed constant — storytelling. I've distilled everything I've learned about storytelling for the world's biggest brands into a learning program with GrowthX®.
Get access to the CRAFT of Storytelling — early bird pricing ends May 4th. Check the link in the comments or click "Visit my website" above 👆
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