1/ A cold email has one goal: to start conversations. That’s it. Sell later.
2/ Ditch generic greetings (“Hope you’re doing well”). Get straight to the point.
3/ Your CTA should be a simple Yes or No question. Make it easy to reply.
4/ Always warm up fresh domains first. Protect your sender rep.
5/ Don’t over-rely on personalisation. Relevance & usefulness matter more.
6/ Benefits over features. Focus on the outcomes your prospect cares about.
7/ Write like every word costs you $100. Edit ruthlessly.
8/ One strong case study beats ten baseless claims.
9/ Turn a single email into 1,000s of different variants with Spintax.
10/ Deliverability health & positive replies are your 2 most important metrics.
11/ Avoid attachments & links unless they’re absolutely essential.
12/ Ditch any fancy HTML. Simple plain-text cold emails are best for deliverability.
13/ To scale safely, buy multiple domains and split sending volume across inboxes.
14/ Never send more than 50 emails a day from a single inbox.
15/ Read your email out loud. If it sounds stiff, rewrite it.
16/ “You” and “your” should outnumber instances of “I/We/Our.”
17/ Don’t just send one email. Follow up at least 3-5x. People are busy.
18/ Leave 3-7 days between each follow up. Don’t be annoying.
19/ Test one variable per A/B test: subject, CTA, intro, offer, length, etc.
20/ Iterate on your winners. Keep testing. The perfect cold email doesn’t exist.
–
📌 I used cold email to scale my business from 0 to $1.2M in 12 months (with no other marketing).
Since then, I’ve helped 2,000+ Agencies & B2B firms turn cold email into a predictable lead source with Mailscale.
Click “Visit my website” to discover how and to claim a free trial.
This post was originally shared by on Linkedin.