Overview of my portfolio - A lot of consumer spread across categories I believe in from Athleisure (Cava) to Skincare (Asaya) to Offline retail (SumoSave) to Office Furniture (SuperErgo) to Healthy QSR (Basil) and more..
1. Invest in the direction, not the destination - Ideas change and they evolve. In a world that’s moving very fast thanks to AI and competition, focus on Founder Market Fit, if the market is good, and if the founder is a hustler, bet on it
2. Be of help to the founder - I write relatively smaller cheques compared to large investors. But large investors don’t spend time. I know most things about marketing and content, this makes consumer companies take a cheque from me for my expertise and network, and not necessarily capital.
3. Notice Speed - Don’t bet on founder who talk more than they do. Today you watch 10 podcasts and you’ll know how to TALK SMART. But that doesn’t mean anything in the real world. During your time of evaluation, see how fast are they executing, or atleast trying out things.
One thing which is hard to put into words is how much I’ve learnt in the process, angel investing also exposes you to numerous founders and it exposes you to the world of new types of companies like anything.
If you’re a company raising funds, I’d love to chat with you.
Please note: I’m not a seasoned investor, I’m new and I’m learning. So excuse my mistakes.
Also - Image is AI generated and is not perfect. The %s are also not right, but was keen to post this and experiment.
This post was originally shared by on Linkedin.