On the heels of closing their $50M Series B led by a16z, 11x needed to ramp up content insanely fast -- with a focus on social proof and product marketing.
In short: 11x needed an expert who could generate high-quality, value-focused content before they launched their new site. After meeting our team at Verbatim, we decided to partner up and launch their GTM content function.
After only 8 weeks of working together and shipping content, we were able to launch their engine and generate immediate ROI + tangible results:
+ 24x increase in demo requests
+ 2,700 demos booked in 30 days
According to Keith Fearon, Head of Growth at 11x:
"If you want a car, it would take years of trial and error to build your own engine. Or, you could just buy one. That's Verbatim — a content engine, ready to go. They accelerated our company two months forward in terms of timeline. We were expecting to spend $500,000 annually on internal content hires. With Verbatim, it's probably 75% less."
Full case study here: https://lnkd.in/eR6E54CF
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