+198% organic traffic, -30% ad spend: How french marketing agency scaled hotel bookings with one SEO platform šŸ“Š

Pilote Consulting is a digital marketing agency in France that manages SEO for clients in industries like healthcare, finance, and ecommerce. They need tools that can keep up with both reporting demands and client performance tracking.

The team approached SE Ranking with goals:

šŸ“ā€‹ā€‹Increased bookings through organic search.
šŸ“Improved brand visibility in a highly competitive tourism niche.
šŸ“Worked on location-based and experience-based keywords.
šŸ“Reduced the client’s reliance on paid ads for customer acquisition.

After consulting with SE Ranking and using a comprehensive SEO strategy, the agency was able to achieve:

⭐The hotel’s organic traffic tripled from 3,200 to over 9,500 visits/month in 7 months.
⭐The hotel’s paid search budget was reduced by approximately 30% in 6 months.
⭐Booking volume went up 38% with increased direct bookings.
⭐43 targeted keywords started to rank in the top 10 positions, up from 5.
⭐Improved business sustainability due to stronger brand recognition, higher return visitor rate, and better marketing ROI.

So you don’t need 4 different tools to deliver strong SEO results. With a unified platform like SE Ranking, even a small team can work smarter, scale faster, and make the client experience seamless.

Want to know more? I'm always ready for a demo call, where I'll tell you in detail about the benefits of our platform.

SEO SEOTools MarketingStrategy ClientSuccess SERanking DigitalMarketing Agencies SEORankTracking WhiteLabelReporting


This post was originally shared by on Linkedin.