It’s all fake. A SCAM 💀
Welcome to the new scam valley of India: Nuh.
Here, ₹20L/month is being made not through innovation, but by faking trust better than most of us know how to build it.
Their playbook is brutal in its simplicity.
→ Fake OLX ad with an “urgent deal”
→ Drop a UPI ID that sounds just real enough
→ Collect the money. Block the number.
→ Rinse & repeat 40x/day
And what’s wild is that they’ve productized this fraud, with a modern tech driven infra using ChatGPT, Shopify. Telegram, WhatsApp & many more..
Meanwhile their Margins = More than your entire growth team 😉
They’ve built a D2C engine but it stands for “Deceit to Consumer” ⚠️and it should worry you..
So, ask yourself, what ’s the real difference between a scam and a startup?
Product? Process? Or just the promise of delivery?
Because this isn’t just a crime story. It’s a mirror.
One that shows how:
Trust has become India’s most valuable (and most faked) asset.
And how our youngest minds instead of building the next big thing are building better scams, because they’re operationally brilliant in a system that rewards short-cuts over sweat.
If fraud becomes the fastest way to exit poverty, then maybe our startup ecosystem has bigger problems than CAC and GMV 🙏
If this is what innovation looks like in the margins…
We’re measuring the wrong things 🙂
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