I stopped using traditional content optimisation tools.
I stopped trying to optimise for search engines.
Instead, I actually did what Google always said...to focus on the user.
I started to optimise for Information Gain Rate.
Why?
Because that's what humans need. Better information leads to smarter decisions.
But based on the evidence I was seeing, what I know about information and search engines, and the evidence online, I had a strong feeling that Google was rewarding this.
Yes, there is a fair bit of science behind this and studying natural language processing and information foraging theory will certainly help you.
But at the core of what I'm doing is optimising the rate of information gain for people.
When you optimise for information gain rate, you optimise your SEO, your conversion rate, and your entire visibility online.
And yes, this means AI-powered search as well.
Last week, I gave a distinguished group of guests the complete playbook of how we do this.
I showed them our approach.
I showed them the science behind this.
I showed them our tools and their output.
And I showed them the results.
Information Gain Rate ties into almost all marketing and advertising principles and minimises waste, you sadly see so often in SEO retainers.
If you're fed up of getting nowhere fast with your SEO.
Get in touch.
Our system provides results every day for clients.
It's the art of SEO, without SEO.
Come and see how it works.
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