Your ads aren’t underperforming…. you’re just not measuring what matters.
Every flatlined ad account we audit?
Same issue: surface-level tracking.
Here’s how we fix it — metric by metric:
1️⃣ Topline Performance
→ ROAS, CPA, CTR
→ These are symptoms — not root causes.
2️⃣ Engagement Behavior
→ 3s Hook Rate, Hold Rate
→ If they’re not watching, they’re not buying.
3️⃣ Test Optimization
→ CPC, CTR by creative, ThruPlays
→ Focus on why it worked — not just what worked.
4️⃣ Funnel Flow
→ LP Views, Drop-offs, Conversion %
→ Don’t send traffic to friction.
5️⃣ Scaling Indicators
→ Frequency, Broad Scaling ROAS, Cost/Bid Cap logic
→ Scaling is a formula — not a guess.
6️⃣ Attribution Accuracy
→ View-through insights
→ Most people ignore their biggest assist.
Top performers track relentlessly.
- They don’t overreact daily
- They iterate weekly
- They scale off systems
What you don’t measure is costing you more than you think.
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