Every week, we sit down with founders and sales heads while setting up their perfect GTM tech stack.
And here's what we hear in every single conversation:
"There are way too many tools out there, and I have no idea where to even begin."
The analysis paralysis is real. Leaders spending weeks researching tools instead of closing deals.
So we decided to cut through the noise once and for all.
We created the 100 GTM Tools Encyclopedia - featuring only the tools that actually move the needle in real campaigns.
We analyzed hundreds of detailed reviews, compared 10 major tool categories, and interviewed teams actively using these tools to crush their GTM goals.
For each tool, we included:
âś… What it actually does
âś… Pricing (free tier? API? credit-based?)
✅ Who it’s best suited for
âś… G2 score
Organized by category:
1. Data Scraping: Apify, Serper, ZenRows, Bardeen, Instant Data Scraper, Bright Data, Scrapemagic
2. Data Enrichment: Clay, Prospeo.io, LeadMagic, Clearbit, SalesIntel.io, Seamless.AI, Dropcontact, Enrichley, Findymail, Clearout Phone, Swordfish.ai, People Data Labs, Lead IQ, Intellizence, BetterContact
3. B2B Databases: Apollo.io, ZoomInfo, Cognism, Ocean.io, Telescope, LinkedIn Sales Navigator, Keyplay, Influencers Club, La Growth Machine, Pitchbook
4. Email Infrastructure & Sequencer: Smartlead, Mailreef, Sinch Mailgun, MailerLite, Reply, Reverse Contact, Salesloft, lemlist, Instantly
5. LinkedIn Automation: PhantomBuster, HeyReach.io, Dripify, Expandi.io, Champify, Meet Alfed
6. Intent Data: Unify, Trigify.io, RB2B (Retention), Common Room, Vector, HG Insights, HitHorizons, Bombora, Lead Forensics, Demandbase, 6sense, Leadfeeder, IntentData.io, Datarade, G2 Buyer Intent, TrustRadius Intent Leads, TechTarget Priority Engine, Coresignal, DemandScience, Lead Onion, INFUSE, Act-On Intent, Engagio (Demandbase)
7. CRM & Lead Routing: Breakcold, HubSpot, Folk, Close, Salesforce, Attio
8. AI Messaging: OpenAI (LLMs), Octave, Overloop, Lavender, Twain, Humantic AI
9. Workflow Automations: Make (formerly Integromat), n8n
10. Video, Events, and more: Swan AI, Vinna.ai, Mobly, Sendspark, HeyGen, Tavus, Qwilr, Proposify
If you want the full list, comment “Encyclopedia” and make sure we’re connected.
I’ll send it over.
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