To win Google and GPT Shopping
[From their official documentation]
Here’s the checklist I use on every PDP:
1. Product
→ Defines core product info (GTIN, brand, price)
→ Why: Foundation for visibility in product features
→ Triggers: Product carousels, Shopping packs
2. AggregateRating
→ Rolls up user ratings (e.g. 4.6/5)
→ Why: Stars = trust + clicks
→ Triggers: ⭐ in SERPs, review-rich snippets
→ Note: SSR it, JS won't work
3. Review
→ Adds user-level reviews (author, rating...)
→ Why: Gives Google deeper context
→ Triggers: Extended review snippets
4. Offer
→ Price, availability, discounts, delivery time
→ Why: Enables deal visibility
→ Triggers: “Deals On” grids, Shopping packs
5. ImageObject
→ Defines image metadata (alt text, dimensions, etc)
→ Why: Powers image-rich results
→ Triggers: Image packs, rich snippets
6. MerchantReturnPolicy
→ Describes return terms/process
→ Why: Builds trust and improves visibility
→ Triggers: Return policy in Shopping results
7. ShippingDetails
→ Region, cost, and delivery speed
→ Why: Boosts “fast shipping” trust signals
→ Triggers: “Fast delivery” tags, Shopping carousels
8. BreadcrumbList
→ Page hierarchy (Home > Category > Product)
→ Why: Adds clarity + helps Google crawl
→ Triggers: Breadcrumb links in SERPs
9. FAQPage
→ Structured Q&A for your PDP
→ Why: Easy extra visibility
→ Triggers: FAQ dropdowns under your result
10. VariantProduct
→ Variations (color, size, model)
→ Why: Helps Google index each PDP version
→ Triggers: Variant-rich PDP visibility
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