If you are an SEO professional and are still unaware of the Hotjar tool, then this post is for you. Hotjar is an SEO tool that is utilized to analyze user behavior. With this tool, you can watch live recorded videos to observe where users land on your website, their activities, and where they navigate from that page, among other things. This valuable information can assist you in identifying elements that can be added to optimize conversions and generate leads for that page.
The integration is very simple:
Create an account in Hotjar >> You'll see the installation code >> Google tag manager >> Create new tag >> Hotjar tracking code >> Paste the copied code >> Trigger All Page >> Verify ownership in Hotjar.
Now you are ready to see what your users are doing on your website.
#seo #digitalmarketing #seoexpert #seoanlysis #gtm #googletagmanager
This post was originally shared by Naman Prajapati on Linkedin.