How? With a system anyone can follow.
Just a few months ago, I struggled to create content that brought:
No leads, No engagement, No growth in followers.
But after months of trial and error, I nailed down a system that worked for me and for my clients.
Here’s the exact process, step by step:
Step 1: Find your topic.
- Write down a topic you love and have insight into (freelancing, remote work, marketing) whatever drives you.
- Then, list 3 things you can teach or share about it.
Step 2: Research viral posts
Once you have your topic, look up viral posts for inspiration.
- I used tools like Taplio, Supergrow, and Kleo
- Or if you’re on Instagram, check out popular Reels for content ideas.
Step 3: Search for problems.
- Research the questions and challenges people have about your topic.
- Use tools like AnswerThePublic and Quora to see what real people are asking.
Step 4: Write engaging content
- With your topic and a list of problems in hand, focus on writing solutions.
- Use the C-A-R-S framework: Creativity, Authority, Relevancy, and Sales Strategy to make your posts stand out.
Step 5: Create a list of people to engage with
- Don’t engage with everyone. Make a list of both big and small creators, plus your ideal clients.
- Also, track the engagement on your posts and see what works.
Step 6: Personalize Your Outreach
- Use Sales Navigator to create a targeted list.
- Send 5 meaningful DMs every day. Starting real conversations is how you turn connections into clients.
With these steps, I grew my audience to 22.5k and generated millions of impressions and a steady streams of leads.
If I had to start from scratch, I’d do it exactly this way.
PS: Repost ♻️ to help others get more deals $$$!
P.S. S. Which step did you find most helpful (Step 1-5)?
This post was originally shared by Kulsoom Shafa on Linkedin.