TikTok Shop’s global GMV has surged to US$32.6 billion, with the US leading at US$9 billion in GMV.
Southeast Asia follows closely, with Indonesia and Thailand showing strong growth.
Beauty and personal care dominate the platform across all markets, with Indonesia seeing a significant share of top shops and products from this category.
The average transaction price varies significantly by region, with the US averaging US$19.64, nearly four times that of Indonesia and Malaysia.
TikTokShop EcommerceTrends GlobalGrowth LiveCommerce Beauty BusinessInsights EcommerceStrategy
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