Want to know why users unsubscribe from your app? easy

You'll need need is 1 typeform and 4 steps:

1. Add a big "cancel subscription" button in settings (make it impossible to miss)

2. When someone taps it, open a one-question Typeform - "why are you leaving?"

3. After they answer, show the real app store cancellation steps.

4. Now you've got actual cancellation reasons.

p.s. compare the answers month to month to see whether your improvements are actually working.… more