Author: Tycho Luijten
Profile: https://www.linkedin.com/in/tycholuijten/
Companies are not successful at SEO & GEO because they think it’s a one-man job.
If you want to do SEO and GEO properly in 2026, you need:
• A Content Marketer - who can write great copy
• A PR Specialist - who earns (legitimate) backlinks and brand mentions
• A CRO Specialist - who can build landing pages and understands good UX
• A Social Media Specialist - who grows presence on channels like LinkedIn/Reddit
• A technical SEO/GEO specialist - who understands indexing, site speed, structured data, and can analyze what moves the needle
The problem is that many companies expect one person to master all of this.
In reality, SEO & GEO is a team sport!
So if you're not seeing results, it's not because SEO & GEO doesn't work for you.
It's because you're oversimplifying what 𝗮𝗻𝗱 𝘄𝗵𝗼 it takes to make it work.
If you want to do SEO and GEO properly in 2026, you need:
• A Content Marketer - who can write great copy
• A PR Specialist - who earns (legitimate) backlinks and brand mentions
• A CRO Specialist - who can build landing pages and understands good UX
• A Social Media Specialist - who grows presence on channels like LinkedIn/Reddit
• A technical SEO/GEO specialist - who understands indexing, site speed, structured data, and can analyze what moves the needle
The problem is that many companies expect one person to master all of this.
In reality, SEO & GEO is a team sport!
So if you're not seeing results, it's not because SEO & GEO doesn't work for you.
It's because you're oversimplifying what 𝗮𝗻𝗱 𝘄𝗵𝗼 it takes to make it work.
Images:
