Author: Ankur Saigal
Profile: https://www.linkedin.com/in/ankur-saigal-b35313/
"Aapko yeh kabhi samaj mein nahi aayega." This is the polite, dismissive response I get from my energetic Gen Z colleagues whenever I ask about their weekend plans.
Honestly? I’m okay with that. I don’t need to understand "skibidi" or "demure" to run a business.
But here is what actually keeps me up at night: What if your B2B buyers are looking at your sales and marketing motions and thinking the exact same thing? "You guys just don't get us."
The reality is, the B2B buying journey has gone completely undercover. By the time a prospect replies with "Happy to connect," they have been researching you for months, leaving invisible digital footprints behind.
In the age of commodity AI, tech isn't your edge.
Your edge is the signals, capturing unique relationship and company insights to act before competitors do. The best sales motion shouldn't feel like prospecting. It should feel like relevance arriving at the perfect time.
Join me, Nitesh Aggarwal and Kunal Pungaliya at the B2B Marketing UnBoxed, where we break this down.
Let's discuss moving from Signals ->Â Intelligence ->Â Autonomous Orchestration.
Anjali Gupta Sujit Janardanan Kaustubh Chandra (KC) Amit Thapliyal Udit Agarwal Praval Singh Milind Pathak Neha Lobo Bharati Sudhir Mimosa Basu Ishan Jain Swagata Bhar
Agenda and Registration links in comments below.
Honestly? I’m okay with that. I don’t need to understand "skibidi" or "demure" to run a business.
But here is what actually keeps me up at night: What if your B2B buyers are looking at your sales and marketing motions and thinking the exact same thing? "You guys just don't get us."
The reality is, the B2B buying journey has gone completely undercover. By the time a prospect replies with "Happy to connect," they have been researching you for months, leaving invisible digital footprints behind.
In the age of commodity AI, tech isn't your edge.
Your edge is the signals, capturing unique relationship and company insights to act before competitors do. The best sales motion shouldn't feel like prospecting. It should feel like relevance arriving at the perfect time.
Join me, Nitesh Aggarwal and Kunal Pungaliya at the B2B Marketing UnBoxed, where we break this down.
Let's discuss moving from Signals ->Â Intelligence ->Â Autonomous Orchestration.
Anjali Gupta Sujit Janardanan Kaustubh Chandra (KC) Amit Thapliyal Udit Agarwal Praval Singh Milind Pathak Neha Lobo Bharati Sudhir Mimosa Basu Ishan Jain Swagata Bhar
Agenda and Registration links in comments below.