- The Innovator’s Dilemma & The Innovator’s Solution by Clayton M. Christensen
- The Entrepreneur's Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany (Brant Cooper203 , Patrick Vlaskovits202)
- Business Model Development: A Handbook for Visionaries, Game Changers and Challengers (Yves Pigneur and Alex Osterwalder)
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge
- Founders at Work (Jessica Livingston197)
- Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution — all three by Geoffrey A. Moore
- Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur (Pamela Slim)
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by R. Mauborgne and W. C. Kim
- Business Model Generation: by Alexander Osterwalder
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