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What are the 5Ds of digital marketing?
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The 5Ds of Digital marketing are:

  1. Digital devices – digital devices that audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
  2. Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
  3. Digital media – different paid, owned and earned18 communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
  4. Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
  5. Digital technology – the marketing technology or that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.