- Search for utm tracker sheet online, you will get a template.
- create a naming convention process using utm.io
- Educate your team on the mandatory and optional parameters
- If it's a large group, do a weekly check in to see how things are navigating
- Look at GA - Campaigns to understand how custom utms are used.
- Offcourse to your shock you will see tons of misspelled, spaces, lowercase, uppercase tags and total data will be troublesome.
- Showcase this back to the team, identify a cop for a week someone in your team
- after 3 months or so you will write blog and create memes on it. But no one will do 100% ;-)