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Value Post
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๐…๐ซ๐ฎ๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง, ๐“๐ž๐š๐ซ๐ฌ, U๐ง๐œ๐ž๐ซ๐ญ๐š๐ข๐ง๐ญ๐ข๐ž๐ฌ ๐š๐ง๐ ๐Œ๐จ๐ง๐ž๐ฒ - ๐“๐ก๐ข๐ฌ ๐ฃ๐จ๐ฎ๐ซ๐ง๐ž๐ฒ ๐ข๐ฌ ๐š ๐ซ๐จ๐ฅ๐ฅ๐ž๐ซ๐œ๐จ๐š๐ฌ๐ญ๐ž๐ซ ๐ซ๐ข๐๐ž It's been 3 years of running Emerge Digital Now. ๐—™๐—ฟ๐—ผ๐—บ ๐—ผ๐—ป๐—ฒ ๐˜๐—ผ ๐Ÿญ๐Ÿฌ ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ง๐—ฒ๐—ฎ๐—บ ๐—ถ๐˜'๐˜€ ๐—ฎ ๐—ฟ๐—ผ๐—น๐—น๐—ฒ๐—ฟ๐—ฐ๐—ผ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ท๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜† This journey has triggered a lot in me, ๐—ด๐—ผ๐—ผ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฎ๐—ฑ. The pressure I put on myself to be here is almost unbearable. ๐Œ๐š๐ง๐ฒ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฌ๐ก๐š๐ซ๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ , ๐›๐ฎ๐ญ ๐ข ๐ ๐ฎ๐ž๐ฌ๐ฌ ๐ข๐ญ๐ฌ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ž ๐ฏ๐ฎ๐ฅ๐ง๐ž๐ซ๐š๐›๐ข๐ฅ๐ข๐ญ๐ข๐ž๐ฌ ๐š๐ฌ ๐ฐ๐ž๐ฅ๐ฅ. ๐€๐ฌ ๐ฐ๐ž ๐š๐ซ๐ž ๐ก๐ฎ๐ฆ๐š๐ง. I share this to be transparent with my journey and challenges. Though My challenges are my own and I take full responsibility. I will share some insights I got from this journey of self-discovery and things that I reflect on in general. Maybe it can help someone or just make you feel less alone in your struggles. So here are some things I realized. . #1. Life is a journey of self-discovery. I have not arrived yet and everyday I evolve and discover new things about myself. #2. My fear of not living up to my own and others expectations are real. #3. Maybe I even fear success. How crazy is that? #4. Empathy is the foundation for good communication, leadership and relations. With no empathy, no connection. #5 Always put yourself in shoe of your client, as they... (More)
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๐—”๐—ฝ๐—ฝ๐—น๐—ฒ'๐˜€ ๐——๐—ถ๐˜ƒ๐—ถ๐—ฑ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐—พ๐˜‚๐—ฒ๐—ฟ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด

So recently, our class of mammals called home sapiens witnessed an important
reoccurring cultural event in the 21st century.

This "cultural event" is nothing but the launch of yet another iPhone.

And as expected, everyone lost their crap immediately post the launch of the
iPhone 13.

All the social media platforms got lit up with memes, tweets, conversations, and
buzz about the iPhone 13.

There were the Apple loyalists that went far for defending their beliefs.

And then there were the usual "haters" who left no stone unturned to downplay
the product.

But who won at the end of it? It's Apple!

You know Apple runs the same marketing playbook every time they launch an
iPhone, yet the craze around every launch never seems to die down.

What's this playbook? It's the "Them" VS "Us" mentality that Apple has been
encashing for over two decades now.

You cannot please everyone, but you can please some of everyone, and Apple knows
this very well.

So what it does?

It gives its loyalists a "better" upgrade every year, and the haters another
reason to provide them free publicity.

To my amazement, there isn't a single smartphone brand (apart from Apple) that
can do this.

PS: A consumer never buys "technology." The consumer wants value and benefits.
And an iPhone is a perfect smartphone for status signaling.

Originally posted by Geet Kiran Aneja on Facebook
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ShareChat just launched ShareChat for Business

It can change the game of digital marketing in the coming years.

Here is why

ShareChat has 180 Mn+ monthly active users, the majority of whom are from tier-2
& tier-3 cities

Semi-Urban and rural India is going to have 644 million internet users by 2025

But wait, how does it matter?

Semi-Urban India doesn't have the spending capacity, right?


Here is a quick fact :

Semi-Urban India spends significantly higher on expensive watches, perfumes,
bags, shoes, and even on travelling as compared to Urban India.

Not just that,

Ecomm purchase volume from tier-2 & tier-3 is growing by over 90% YoY

What do these spending capacities and spending trends mean?

More business!

But, there is a problem.

FB and Instagram's penetration in Semi-Urban India is poor


Limited Languages and no localization of product.

ShareChat, on the other hand, offers 15 different Indic languages.

Hence, the massive adoption of ShareChat in Semi-Urban India.

Now with ShareChat Ads,

Anyone can run ads on ShareChat to reach native language users across India

This could be an absolute game-changer.

Brands that adopt early will have an upper hand in the near future.

I am super excited to see a homegrown social network making strides.

I can't wait to test out the platform

Anyone from ShareChat here? Thoda Ad Credits dedo. Haha!

What are your thoughts on ShareChat Ads?

Originally posted by Vaibhav Sisinty on Facebook
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Life Lessons:

One litre water bottle(say Bisleri) at a local shop is worth Rs 20/-.
The same bottle at a Restaurant/Hotel is Rs 30/- and at an airport is Rs 50/-.
Notice the same bottle, same brand. The only thing that changes is the place.
Each place gives a different value to the same thing.

Lesson: When you feel worthless or less worthy somewhere, change places.

#lifelessons #lifelearning

Originally posted by Abdul Khalid on Facebook