Bill Gates famously said - "I will always choose a lazy man to do a hard job because a lazy man will find an easy way to do it."

Essentially he means Be Lazy First to find out the Easiest Way and do the Hard Work Second After You Find Out the Easiest Way.

People think that I work hard to figure out the solutions I have created right now for Non-Techies/Non-Marketers to launch Digital Marketing Campaigns or Online Courses.

But, in reality, its the complete opposite.

I am always finding the laziest way to launch, as I am "Tech Overwhelmed" whenever I see that there are too many things before I can launch.

Imagine this - You want to go out on a car, and it takes more than 10 minutes to start.

You will lose your hope and skip going out.

The same thing happens with a Digital Marketing Campaign or an Online Course.

The more "Hard Work" people need to put in at the beginning, their chances of actually launching a campaign become smaller and smaller, and they give up.

Right now, I have brought down both ( Launching a Digital Marketing Campaign & An Online Course) down to a single Link because I have always put Lazy First, Hard Work Second

Figure out exactly what you want to do

2. DO it

I believe doing is much simpler than figuring out, now why do I say that.

Let’s take an example, you wake up every day, brush your teeth, freshen up, eat your breakfast, and go to work.

You do it every single day without fail, why?

Because you know what to do, right.

Now imaging, you wake up someday and you have no idea what to do, you will end up doing nothing.

You can relate to Sundays where you don’t need to go to the office and most of us end up sleeping more, watching TV all day, can you relate?

I think I made my point clear, so let’s talk about what you need to do.

You need to set goals, a clear, achievable, actionable goal.

But, setting a goal is not something we have learned in school and that's why most fail to set goals.