Tesla are pretty much unashamedly themselves. The car makes “fart noises”. Their CEO makes memes.
The result is one of the most carefree and one of the most ambitious brands on the planet.
Musk is the master of this, If authenticity is how to connect with an audience, controversy is how to multiply an audience.
He smokes weed with Joe Rogan, sells flamethrowers, blasts a Tesla into orbit.
Imagine any other automobile company attracting the world's media to a launch event, smashing two windows, and selling 250k+ units upfront.
👇 👇 👇
Competitors spend hundreds of thousands of dollars for a 30-second commercial to play during a basketball game.
🙌Tesla sits back and watches their fans make these videos for them. An army of YouTubers explaining “Why I bought the new Cybertruck” in a far more sincere way than any commercial could!
The numbers are frightening:
6.9M views * 1 / 5000 conversion = 1,380 Cybertrucks
What can we learn from Tesla?
➡️➡️1. Instead of asking “How many views?” ask yourself “How many fans?”
➡️➡️2. If the best salespeople are your customers perhaps marketing should be a little less about attracting eyeballs and a little more about building relationships.
An old but classic if you call old 2 months back